Mahindra BE 6 vs XUV.e9 – Future of Indian EV SUVs

The Indian electric vehicle market is witnessing a bold evolution—and leading this transformation is Mahindra with its future-forward EV line-up. Two of the most talked-about upcoming models from the house of Mahindra are the BE 6 and XUV.e9. While both ride on the brand-new INGLO EV platform, they’re built to serve distinctly different audiences. Let’s dive into their features, performance, and positioning to understand what sets them apart.

⚡ Design Philosophy: Coupe Meets SUV

Mahindra BE 6 features a striking new-age SUV design with sharp LED DRLs, an aggressive front grille, and a sleek yet muscular stance. It’s based on the “Born Electric” (BE) design language with an emphasis on futuristic aesthetics and aerodynamic efficiency.

On the other hand, the XUV.e9 takes things a step further with a coupe-style SUV form. It blends the ruggedness of an SUV with the elegance of a fastback coupe. The full-width LED light bar and sloped roofline give it a premium, global SUV-coupe appeal—something rarely seen in the Indian EV segment.

🔋 Performance & Powertrain: Built on INGLO

Both the BE 6 and XUV.e9 are underpinned by Mahindra’s new INGLO platform, which supports rear-wheel and all-wheel drive layouts, 175–210 kW fast charging, and enhanced structural safety.

The BE 6 offers a strong combination of performance and value, while the XUV.e9 aims to deliver more refined dynamics and premium ride quality.

🧠 Features & Interiors: Futuristic Inside Out

Mahindra BE 6 boasts:

• 12.3” dual HD displays
• AR heads-up display (HUD)
• Mood-based ambient GrooveME lighting
• ADAS Level 2 driver assistance
• Smart digital cockpit with over-the-air updates

Meanwhile, the XUV.e9 is expected to raise the bar with:

• Three-screen dashboard layout
• Panoramic sunroof
• 360° camera with AI-based driver assistance
• Ventilated seats with premium vegan leather
• Smart voice assistant and Alexa integration

Both SUVs are future-ready with software-first interfaces, but the XUV.e9 promises a more luxury-oriented cabin experience.

💰 Pricing & Launch Roadmap

• Mahindra BE 6 has already hit the Indian market with introductory prices starting from around ₹18.9 lakh and going up to ₹26.9 lakh (ex-showroom).
• XUV.e9, still under testing and showcased as a concept, is expected to launch by early 2025, likely priced near ₹38 lakh, targeting the premium EV space.

🛣️ Target Audience & Competition

• BE 6 is geared towards young, tech-savvy EV buyers seeking futuristic design and strong specs in the ₹20–25 lakh segment. It directly competes with the Tata Curvv EV and MG ZS EV.
• XUV.e9 aims for the urban elite and EV enthusiasts looking for luxury and exclusivity. It will rival global names like Hyundai Ioniq 5, Kia EV6, and the upcoming Tata Avinya.

📝 Final Thoughts

Mahindra is clearly betting big on EVs, and the BE 6 and XUV.e9 are solid steps in two different directions—mass appeal and aspirational luxury. While the BE 6 is all about futuristic utility at an affordable cost, the XUV.e9 looks to become a statement of tech-rich elegance.

If Mahindra can deliver on its promise of range, charging infrastructure, and software experience, both models could redefine India’s EV landscape in their respective segments.